Vibha Hardaker - Chief Marketing Officer | Global Marketing Director

Vibha Hardaker is a results-focused CMO/Global Marketing Director with a proven track record in driving business growth and turnarounds across Retail, B2B, and B2C sectors. She has gained recognition for delivering high business impact through strategic brand positioning, omnichannel marketing strategies, digital transformation and developing high-performance teams.

Vibha has successfully held influential roles at major brands including Tesco, Superdrug, Bathstore, Howdens, Homebase, and RM Plc.

With a rich background spanning PLCs, challenger brands, and private equity companies, Vibha brings a wealth of knowledge and expertise to the table. Proficient in distilling market trends, research, and analytics, she not only delivers immediate results but also shapes the organisation's growth trajectory and influences broader business strategies.

Vibha Hardaker is not merely a name in marketing, she is a leader and  driver of transformative change in steering business success.

Vibha's Expertise:

• Strategic & Commercial Leadership
• B2C & B2B Integrated Marketing Strategies
• Digital Transformation
• Revenue & Profit Growth
• Customer Research & Analytics
• ROI Maximisation
• Business Innovation
• Brand Development
• Team Building & Leadership
• Financial Planning & Control
• Through the Line Marketing